Member Profiles
How Africa Confidential Covers the Continent with a Subscription Model that Works
In an era of digital media disruption, Africa Confidential has avoided the complicated revenue tools many news media have been forced to experiment with, like soft or metered paywalls, crowdfunding, programmatic ads, blockchain systems or slashed costs and access fees. Instead, the London-based political news group has defied global trends by not only retaining its old school subscription model, but actually increasing its annual cost to a sky-high 902 British pounds. Rowan Philp writes for GIJN on AC’s secret to success.