A social listening tool allows you to see what people are saying about your publication on the internet. These tools are powered by a network of scrapers which crawl the internet in hopes of finding mentions of your publication or whatever keywords you type into the tool. The majority of these tools started by only showing your social media mentions, but the most advanced tools like have progressed to showing your comments across the web, including on websites. Here's a round up of five.
Source: Social Media Explorer
Posted on: June 26, 2018