Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

Can Philanthropy Save the Media?

The media, civil society, and democracy are under unprecedented duress around the world. Protecting the independent media and the public sphere presents an “epic challenge,” but there is great opportunity for philanthropy to step up and help. Bruce Sievers and Patrice Schneider detail five avenues worth pursuing in funding news media and argue that charitable donors should significantly increase their investment in the media.

Poder360: Brazil’s “Politico” Digs into Politics and Power

When he was laid off from Folha de S. Paulo in 2014, political reporter and columnist Fernando Rodrigues did not stop his behind-the-scenes coverage of power in Brasilia. He continued to write for his blog, which he had kept for 14 years, and to participate in a radio show. Shortly thereafter, he launched his own company, an innovative startup that has been growing, making profits and hiring journalists.

GIJN Members Think Out of The Box

As GIJN has grown to 145-strong member organizations, we’re finding a wealth of unique methods they’re using to increase revenue, expand outreach, and support investigative work. Here are a few out-of-the-box ideas and programs implemented by GIJN members that are worth a second look.

How New Media’s Social Impact Creates Financial Value

For high-quality journalism to thrive after the collapse of the traditional business model for media, independent media outlets need to leverage on their social capital to generate revenue and ensure editorial independence. The economic value of social impact can be used to justify and attract investments from foundations, NGOs, businesses, the public, and even government.

Three Simple Ways To Boost Your Board’s Fundraising Knowledge

Your nonprofit board of directors can be a dynamic catalyst to bring in new major donations. People who are passionate about what your institution does and have a lifetime of connections can make the difference between “basic survival” fundraising or breaking out into the green fields of major gifts fundraising. Here are three ways to help your board shed their fears of fundraising and find their unique role in this aspect.