Audience Engagement and Revenue: Essential Reading

Newsrooms everywhere are recognizing the importance of engaging with their audiences and how transparency and inclusion can create loyalty, and ultimately revenue. Many models exist for generating income, and nonprofit investigative journalism organizations are  experimenting to find the right appeal.

Reader Revenue Toolkit

14 steps to use collaborations to create better journalism and boost revenue

More than Eyeballs: How Journalism Can Benefit from Audience Engagement

Lessons on Solving the Media Membership Puzzle  

Guide to Audience Revenue and Engagement  

Reinventing the Rolodex: Why You Should Ask Your Members What They Know

​Paths to Subscription: Why Recent Subscribers Chose to Pay for News   (2017)

Engagement or Reach: How To Best Find Our Audience