{"id":3089396,"date":"2026-06-25T15:45:35","date_gmt":"2026-06-25T19:45:35","guid":{"rendered":"https:\/\/gijn.org\/?p=3089396"},"modified":"2026-06-25T15:54:41","modified_gmt":"2026-06-25T19:54:41","slug":"arastirmaci-gazetecilik-hikayelerini-her-platformun-diline-uyarlamak","status":"publish","type":"post","link":"https:\/\/gijn.org\/tr\/hikayeler\/arastirmaci-gazetecilik-hikayelerini-her-platformun-diline-uyarlamak\/","title":{"rendered":"Ara\u015ft\u0131rmac\u0131 Gazetecilik Hik\u00e2yelerini Her Platformun Diline Uyarlamak"},"content":{"rendered":"<p>Ara\u015ft\u0131rmac\u0131 gazetecilik zaman al\u0131r. Belgeler, r\u00f6portajlar ve do\u011frulama s\u00fcre\u00e7leriyle ge\u00e7en aylar\u0131n ard\u0131ndan haber nihayet yay\u0131ma haz\u0131r hale gelir. Ancak insanlar\u0131n habere ula\u015fma ve onu t\u00fcketme bi\u00e7imi, bir\u00e7ok haber merkezinin bekledi\u011finden \u00e7ok daha h\u0131zl\u0131 de\u011fi\u015fti. Haberler art\u0131k \u00e7o\u011funlukla sosyal medya ak\u0131\u015flar\u0131nda, telefon ekranlar\u0131nda, g\u00fcndelik hayat\u0131n aras\u0131na s\u0131k\u0131\u015fm\u0131\u015f k\u0131sa anlarda t\u00fcketiliyor.<\/p>\n<aside>Aylar s\u00fcren karma\u015f\u0131k bir ara\u015ft\u0131rmay\u0131, g\u00fcvenilirli\u011finden \u00f6d\u00fcn vermeden h\u0131zl\u0131ca i\u00e7erik t\u00fcketen okurlara nas\u0131l ula\u015ft\u0131rabilirsiniz? Her sosyal medya platformunun kitlesine ve diline uygun tan\u0131t\u0131m i\u00e7erikleri \u00fcretmek art\u0131k gazetecili\u011fin \u00f6nemli bir par\u00e7as\u0131 haline geldi.<\/aside>\n<p>Bu durum ara\u015ft\u0131rmac\u0131 gazetecilik ekipleri i\u00e7in \u00f6nemli bir sorunu beraberinde getiriyor: Aylar s\u00fcren, karma\u015f\u0131k bir ara\u015ft\u0131rmay\u0131 h\u0131zl\u0131ca kayd\u0131rarak i\u00e7erik t\u00fcketen kullan\u0131c\u0131lar\u0131n al\u0131\u015fkanl\u0131klar\u0131na uygun bir formata nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz? Ve bunu yaparken haberi g\u00fcvenilir k\u0131lan unsurlar\u0131 nas\u0131l koruyabilirsiniz?<\/p>\n<p>Giderek daha fazla haber merkezi bu sorunu yaln\u0131zca bir da\u011f\u0131t\u0131m meselesi de\u011fil, editoryal bir mesele olarak ele al\u0131yor. Format art\u0131k hik\u00e2yenin kendisinin bir par\u00e7as\u0131 haline geliyor. 2025 ve 2026 y\u0131llar\u0131ndaki \u00f6rnekler, bunun art\u0131k deneysel bir yakla\u015f\u0131m olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<h2>Ara\u015ft\u0131rmalar\u0131n Yolculu\u011funu Yeniden D\u00fc\u015f\u00fcnmek<\/h2>\n<p>Norve\u00e7\u2019in \u00f6nde gelen gazetelerinden, 1945 y\u0131l\u0131nda kurulan VG (Verdens Gang), bu yakla\u015f\u0131m\u0131n en dikkat \u00e7ekici \u00f6rneklerinden birini sunuyor. Haber merkezi, \u00f6zellikle geleneksel haber kanallar\u0131n\u0131 takip etmeyen gen\u00e7 kitlelere ula\u015fmak amac\u0131yla ara\u015ft\u0131rmac\u0131 gazetecilik i\u00e7eriklerini TikTok ve Instagram i\u00e7in k\u0131sa dikey videolara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n<p>Bunun yak\u0131n d\u00f6nem \u00f6rneklerinden biri, Sudanl\u0131 milislerin \u015fiddet eylemlerini konu alan 2025 tarihli <a href=\"https:\/\/au.headtopics.com\/news\/tiktok-b-ddelen-75199436\" target=\"_blank\" rel=\"noopener\"><em>TikTok-b\u00f8ddelen<\/em> <\/a>ara\u015ft\u0131rmas\u0131yd\u0131. Bu projede TikTok videolar\u0131 yaln\u0131zca hik\u00e2yeyi anlatman\u0131n bir arac\u0131 de\u011fil, ayn\u0131 zamanda ara\u015ft\u0131rman\u0131n kan\u0131tlar\u0131ndan biri olarak kullan\u0131ld\u0131. Bu durum \u00f6nemli bir ger\u00e7e\u011fi ortaya koyuyor: Platforma \u00f6zg\u00fc gazetecilik yaln\u0131zca mevcut hik\u00e2yeleri yeni formatlara uyarlamak de\u011fildir. Bazen platformun kendisi ara\u015ft\u0131rman\u0131n konusu haline gelir.<\/p>\n<p>Uluslararas\u0131 Haber Medyas\u0131 Birli\u011fi\u2019ne (INMA) g\u00f6re VG\u2019nin k\u0131sa format haber videolar\u0131<a href=\"https:\/\/www.inma.org\/blogs\/ideas\/post.cfm\/vg-brings-serious-journalism-to-the-tiktok-generation\" target=\"_blank\" rel=\"noopener\"> 2024 y\u0131l\u0131nda milyonlarca g\u00f6r\u00fcnt\u00fclenme elde etti.<\/a> Bir\u00e7ok videoda izleyicilerin y\u00fczde 60 ila 70\u2019ini 18-24 ya\u015f aras\u0131 gen\u00e7ler olu\u015fturdu. Ancak as\u0131l dikkat \u00e7ekici nokta rakamlar de\u011fil. VG\u2019de izleyici yorumlar\u0131 editoryal girdiler olarak de\u011ferlendiriliyor, kullan\u0131c\u0131lar\u0131n sorular\u0131 ve tepkileri yeni i\u00e7eriklerin \u015fekillenmesine katk\u0131 sa\u011fl\u0131yor ve ara\u015ft\u0131rmalar\u0131n etkisini ilk yay\u0131mlanma an\u0131n\u0131n \u00f6tesine ta\u015f\u0131yor. Hik\u00e2ye yay\u0131mland\u0131\u011f\u0131nda sona ermiyor.<\/p>\n<p>Bu stratejinin ba\u015far\u0131l\u0131 olmas\u0131n\u0131n bir ba\u015fka nedeni de Norve\u00e7\u2019teki medya g\u00fcveni. Reuters Enstit\u00fcs\u00fc\u2019n\u00fcn 2025 Dijital Haber Raporu\u2019na g\u00f6re Norve\u00e7\u2019te yerle\u015fik <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2025\/norway\">haber markalar\u0131na duyulan g\u00fcven<\/a> olduk\u00e7a y\u00fcksek ve bu g\u00fcven TikTok gibi platformlara da ta\u015f\u0131n\u0131yor. Norve\u00e7li kullan\u0131c\u0131lar TikTok\u2019ta h\u00e2l\u00e2 en \u00e7ok VG gibi geleneksel haber kurulu\u015flar\u0131na ilgi g\u00f6steriyor. Bu durum, ayn\u0131 alan\u0131n i\u00e7erik \u00fcreticileri, fenomenler veya siyaset\u00e7iler taraf\u0131ndan domine edildi\u011fi bir\u00e7ok \u00fclkeden farkl\u0131.<\/p>\n<p>Kopenhag\u2019daki <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.newsroomrobots.com\/p\/the-hard-truths-about-ai-every-newsroom\">Nordic AI in Media Summit<\/a> etkinli\u011finde VG Genel Yay\u0131n Y\u00f6netmeni ve CEO\u2019su Gard Steiro, hik\u00e2ye anlat\u0131m\u0131n\u0131n de\u011ferini korurken eski formatlar\u0131 yeniden d\u00fc\u015f\u00fcnmek gerekti\u011fini vurgulad\u0131. VG i\u00e7in bu, gazetecili\u011fi farkl\u0131 platformlarda yeniden paketlemek ve da\u011f\u0131tmak anlam\u0131na geliyor. Format yolculuk edebilir; ancak g\u00fcven her zaman onunla birlikte ta\u015f\u0131nmaz.<\/p>\n<p>Organize Su\u00e7 ve Yolsuzluk Raporlama Projesi\u2019nin (OCCRP) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.occrp.org\/en\/project\/scam-empire\"><em>Scam Empire<\/em><\/a> ve <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.occrp.org\/en\/project\/bad-practice\"><em>Bad Practice<\/em><\/a> ara\u015ft\u0131rmalar\u0131 ise bu yakla\u015f\u0131m\u0131n uluslararas\u0131 \u00f6l\u00e7ekte nas\u0131l uygulanabilece\u011fini g\u00f6steriyor. Her iki ara\u015ft\u0131rma da farkl\u0131 \u00fclkelerden ortaklarla y\u00fcr\u00fct\u00fcld\u00fc ve tek bir yay\u0131n an\u0131na ba\u011fl\u0131 kalmadan; uzun ara\u015ft\u0131rma dosyalar\u0131, g\u00f6rsel a\u00e7\u0131klay\u0131c\u0131 i\u00e7erikler, sosyal medya tan\u0131t\u0131mlar\u0131 ve yerel uyarlamalarla e\u015f zamanl\u0131 olarak yay\u0131mland\u0131.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"oembed-container\"><iframe loading=\"lazy\" title=\"Journalists Track Down the Call Center That Has Scammed Millions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QrLJdNlNPXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>Her Platformun Kendine \u00d6zg\u00fc Mant\u0131\u011f\u0131 Var<\/h2>\n<p>Her platform haber merkezlerini farkl\u0131 hik\u00e2ye anlat\u0131m\u0131 al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nlendiriyor ve bu farkl\u0131l\u0131klar yaln\u0131zca teknik de\u011fil.<\/p>\n<aside>YouTube h\u00e2l\u00e2 derinlikli i\u00e7erikler i\u00e7in en uygun platform olarak \u00f6ne \u00e7\u0131k\u0131yor. Uzun r\u00f6portajlar, belgeseller ve a\u00e7\u0131klay\u0131c\u0131 videolar gazetecilere ba\u011flam kurmak i\u00e7in yeterli alan sa\u011fl\u0131yor.<\/aside>\n<p>Bir\u00e7ok ba\u011f\u0131ms\u0131z medya kurulu\u015fu i\u00e7in YouTube art\u0131k yaln\u0131zca ek i\u00e7eriklerin payla\u015f\u0131ld\u0131\u011f\u0131 bir mecra de\u011fil, temel editoryal ortam haline gelmi\u015f durumda.<\/p>\n<p>Instagram ise yap\u0131land\u0131r\u0131lm\u0131\u015f ve g\u00f6rsel odakl\u0131 hik\u00e2ye anlat\u0131m\u0131 i\u00e7in uygun. Carousel g\u00f6nderiler ve Reels videolar\u0131, karma\u015f\u0131k ara\u015ft\u0131rmalar\u0131 daha k\u00fc\u00e7\u00fck ve anla\u015f\u0131l\u0131r par\u00e7alara b\u00f6lmeye olanak tan\u0131yor. \u00d6zellikle finansal a\u011flar, zaman \u00e7izelgeleri veya katmanl\u0131 veri setleri i\u00e7eren haberlerde bu format hik\u00e2yeyi takip etmeyi kolayla\u015ft\u0131rabiliyor.<\/p>\n<p>TikTok ise \u00e7ok daha az toleransl\u0131 bir platform. \u0130lk birka\u00e7 saniyede dikkat \u00e7ekmek gerekiyor ve platformun ritmi ba\u011flam veya n\u00fcans i\u00e7in fazla alan b\u0131rakm\u0131yor. TikTok\u2019a uyum sa\u011flamak yaln\u0131zca i\u00e7eri\u011fi k\u0131saltmak de\u011fil, anlat\u0131m tonunu ve temposunu da de\u011fi\u015ftirmek anlam\u0131na geliyor. Baz\u0131 haber merkezleri bu \u00f6d\u00fcnle\u015fimin buna de\u011fmeyece\u011fine karar verdi. Bu \u00e7ekince yaln\u0131zca teknik de\u011fil; platform k\u00fclt\u00fcr\u00fc ile editoryal kimlik aras\u0131ndaki gerilimi de yans\u0131t\u0131yor.<\/p>\n<p>Telegram ise farkl\u0131 bir rol \u00fcstleniyor. \u00d6zellikle siyasi bask\u0131lar\u0131n yo\u011fun oldu\u011fu \u00fclkelerde b\u00fcy\u00fcme kanal\u0131 olmaktan \u00e7ok s\u00fcreklilik arac\u0131 i\u015flevi g\u00f6r\u00fcyor. 2026\u2019da <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.themoscowtimes.com\/2026\/02\/12\/as-kremlin-throttles-telegram-russians-stand-to-lose-more-than-just-messaging-a91922\">Rusya\u2019da platformlara y\u00f6nelik k\u0131s\u0131tlamalar<\/a> artt\u0131\u011f\u0131nda Telegram, di\u011fer se\u00e7eneklerin devre d\u0131\u015f\u0131 kald\u0131\u011f\u0131 ko\u015fullarda ba\u011f\u0131ms\u0131z medya i\u00e7in \u00e7al\u0131\u015fmaya devam etti. Instagram veya TikTok kadar yayg\u0131nla\u015ft\u0131r\u0131c\u0131 olmayabilir; ancak di\u011fer platformlar eri\u015filemez hale geldi\u011finde ayakta kalabiliyor.<\/p>\n<h2>T\u00fcrkiye: Platform Stratejisinin Hayatta Kalma Stratejisine D\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc Yer<\/h2>\n<p><a href=\"https:\/\/freedomhouse.org\/country\/turkey\/freedom-net\/2025\" target=\"_blank\" rel=\"noopener\">A\u011fustos 2024\u2019te Instagram dokuz g\u00fcn boyunca eri\u015fime kapat\u0131ld\u0131.<\/a> 2025 y\u0131l\u0131nda \u0130stanbul B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Ekrem \u0130mamo\u011flu\u2019nun tutuklanmas\u0131n\u0131n ard\u0131ndan ger\u00e7ekle\u015fen protestolar s\u0131ras\u0131nda ise X, YouTube, TikTok, Instagram ve Telegram gibi platformlara eri\u015fim uzun s\u00fcre yava\u015flat\u0131ld\u0131.<\/p>\n<p>Bu s\u00fcre\u00e7, tek bir platforma a\u015f\u0131r\u0131 ba\u011f\u0131ml\u0131 olan ba\u011f\u0131ms\u0131z medya kurulu\u015flar\u0131n\u0131n bir gecede kitlelerine ula\u015famaz hale gelmesine neden oldu. B\u00f6yle bir ortamda platform \u00e7e\u015fitlili\u011fi bir b\u00fcy\u00fcme stratejisi de\u011fil; bir acil durum plan\u0131 haline geliyor.<\/p>\n<p>\u0130stanbul merkezli ba\u011f\u0131ms\u0131z dijital haber platformu Medyascope bunu erken fark eden kurumlardan biriydi. Gazeteci Ru\u015fen \u00c7ak\u0131r taraf\u0131ndan 2015 y\u0131l\u0131nda kurulan Medyascope, ba\u015flang\u0131\u00e7tan itibaren modelini YouTube ve canl\u0131 yay\u0131nlar \u00fczerine in\u015fa etti. Bu tercih b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yarat\u0131c\u0131 bir karardan de\u011fil, zorunluluktan kaynaklan\u0131yordu. T\u00fcrkiye\u2019de yay\u0131nc\u0131l\u0131k ekosistemi ba\u011f\u0131ms\u0131z seslere giderek daha kapal\u0131 hale gelmi\u015fti. RT\u00dcK lisanslar\u0131 maliyetli ve siyasi a\u00e7\u0131dan s\u0131n\u0131rlay\u0131c\u0131yd\u0131; reklam gelirlerinin b\u00fcy\u00fck k\u0131sm\u0131 ise iktidara yak\u0131n kurulu\u015flara y\u00f6neliyordu. YouTube, lisans gerektirmeyen ve geleneksel yay\u0131nc\u0131l\u0131\u011fa g\u00f6re daha zor denetlenebilen bir alternatif sundu.<\/p>\n<p>Sonu\u00e7 olarak <a href=\"https:\/\/medyascope.tv\/\" target=\"_blank\" rel=\"noopener\">Medyascope<\/a> bug\u00fcn h\u00e2l\u00e2 bir sosyal medya operasyonundan \u00e7ok televizyon haber merkezini and\u0131r\u0131yor: uzun tart\u0131\u015fmalar, canl\u0131 siyasi analizler ve kapsaml\u0131 r\u00f6portajlar. Kurum altyap\u0131s\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrd\u00fc; hik\u00e2ye anlat\u0131m bi\u00e7imini de\u011fil. Platforma \u00f6zg\u00fc gazetecili\u011fin ne anlama geldi\u011fini tart\u0131\u015f\u0131rken bu ayr\u0131m \u00f6nemli.<\/p>\n<p>T24 farkl\u0131 bir yol izledi ancak benzer bir noktaya ula\u015ft\u0131. Ba\u015flang\u0131\u00e7ta web odakl\u0131 bir haber sitesi olan T24\u2019\u00fcn YouTube varl\u0131\u011f\u0131 zaman i\u00e7inde b\u00fcy\u00fcd\u00fc. Bug\u00fcn kanal\u0131n 252 binden fazla abonesi ve 14 bini a\u015fk\u0131n videosu bulunuyor. Bu b\u00fcy\u00fcme planl\u0131 bir platform d\u00f6n\u00fc\u015f\u00fcm\u00fcnden \u00e7ok, izleyicilerin YouTube\u2019da uzun format siyasi tart\u0131\u015fmalar aramas\u0131n\u0131n bir sonucu olarak ger\u00e7ekle\u015fti. Yani platform editoryal kimli\u011fi \u015fekillendirmedi; editoryal kimlik platformla uyum sa\u011flad\u0131.<\/p>\n<p>Diken ise bir\u00e7ok sosyal medya platformunda faaliyet g\u00f6stermesine ra\u011fmen temelde haber yaz\u0131lar\u0131na dayal\u0131 bir model izliyor. Sosyal medya daha \u00e7ok okuyucular\u0131 internet sitesine y\u00f6nlendiren bir ara\u00e7 olarak kullan\u0131l\u0131yor. Ancak deprem haberleriyle ilgili bir mahkeme karar\u0131 sonras\u0131nda X\u2019in Diken i\u00e7eriklerini engellemesi, tek bir platforma dayal\u0131 eri\u015fimin ne kadar k\u0131r\u0131lgan oldu\u011funu g\u00f6sterdi.<\/p>\n<p>Bianet Instagram\u2019da daha fazla g\u00f6rsel i\u00e7erik \u00fcretmeye ba\u015flam\u0131\u015f olsa da yakla\u015f\u0131m\u0131 h\u00e2l\u00e2 temkinli. T\u00fcrkiye\u2019deki ba\u011f\u0131ms\u0131z medyan\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc uzun analizler ve derinlikli gazetecilik \u00fczerine kurulu oldu\u011fu i\u00e7in, bu editoryal kimli\u011fi h\u0131z ve duygusal tepkiyi \u00f6d\u00fcllendiren platformlara ta\u015f\u0131mak kolay de\u011fil.<\/p>\n<p>Teyit ise farkl\u0131 bir \u00f6rnek sunuyor. Ankara merkezli do\u011frulama kurulu\u015fu, TikTok\u2019u T\u00fcrkiye\u2019deki ba\u011f\u0131ms\u0131z medya kurulu\u015flar\u0131n\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcnden daha etkin kulland\u0131. Bunun nedeni do\u011frulama i\u00e7eriklerinin k\u0131sa video format\u0131na do\u011fal olarak uyum sa\u011flamas\u0131. 2023 y\u0131l\u0131nda <a href=\"https:\/\/en.teyit.org\/author\/oykum-huma-keskin\" target=\"_blank\" rel=\"noopener\">Teyit<\/a>, TikTok\u2019ta 157 video yay\u0131mlad\u0131; bu i\u00e7erikler yakla\u015f\u0131k 12 milyon g\u00f6r\u00fcnt\u00fclenme ve 160 bin etkile\u015fim elde etti.<\/p>\n<p>Bu videolar aras\u0131nda 6 \u015eubat depremleri, 2023 Cumhurba\u015fkanl\u0131\u011f\u0131 se\u00e7imleri ve b\u00f6lgesel \u00e7at\u0131\u015fmalar gibi yo\u011fun haber d\u00f6nemlerinde \u00fcretilen i\u00e7erikler de yer ald\u0131. \u00d6zellikle deprem s\u00fcrecinde yay\u0131mlanan k\u0131sa do\u011frulama videolar\u0131, yanl\u0131\u015f bilgilerin h\u0131zla yay\u0131ld\u0131\u011f\u0131 bir ortamda ger\u00e7ek zamanl\u0131 olarak dola\u015f\u0131ma girdi.<\/p>\n<div class=\"oembed-container\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@teyitorg\/video\/7236402378377907462\" data-video-id=\"7236402378377907462\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a rel=\"noopener\" target=\"_blank\" title=\"@teyitorg\" href=\"https:\/\/www.tiktok.com\/@teyitorg?refer=embed\">@teyitorg<\/a> <\/p>\n<p>Murat Karay\u0131lan\u2019\u0131n yer ald\u0131\u011f\u0131 Millet \u0130ttifak\u0131 kampanya filmi ger\u00e7ek de\u011fil. Montajlanarak olu\u015fturulmu\u015f. \u274c <a rel=\"noopener\" title=\"teyit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teyit?refer=embed\">#teyit<\/a> <a rel=\"noopener\" title=\"teyit\u00e7iyim\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teyit%C3%A7iyim?refer=embed\">#teyit\u00e7iyim<\/a> <a rel=\"noopener\" title=\"teyitlibilgi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teyitlibilgi?refer=embed\">#teyitlibilgi<\/a> <a rel=\"noopener\" title=\"teyitorg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teyitorg?refer=embed\">#teyitorg<\/a> <a rel=\"noopener\" title=\"se\u00e7im2023\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/se%C3%A7im2023?refer=embed\">#se\u00e7im2023<\/a> <a rel=\"noopener\" title=\"2023genelse\u00e7imler\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/2023genelse%C3%A7imler?refer=embed\">#2023genelse\u00e7imler<\/a> <a rel=\"noopener\" title=\"2023se\u00e7im\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/2023se%C3%A7im?refer=embed\">#2023se\u00e7im<\/a> <a rel=\"noopener\" title=\"se\u00e7im\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/se%C3%A7im?refer=embed\">#se\u00e7im<\/a> <a rel=\"noopener\" title=\"cumhurittifak\u0131\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cumhurittifak%C4%B1?refer=embed\">#cumhurittifak\u0131<\/a> <a rel=\"noopener\" title=\"milletittifak\u0131\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/milletittifak%C4%B1?refer=embed\">#milletittifak\u0131<\/a> <a rel=\"noopener\" title=\"erdo\u011fan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/erdo%C4%9Fan?refer=embed\">#erdo\u011fan<\/a> <a rel=\"noopener\" title=\"k\u0131l\u0131\u00e7daro\u011flu\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/k%C4%B1l%C4%B1%C3%A7daro%C4%9Flu?refer=embed\">#k\u0131l\u0131\u00e7daro\u011flu<\/a> <a rel=\"noopener\" title=\"chp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chp?refer=embed\">#chp<\/a> <a rel=\"noopener\" title=\"akparti\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/akparti?refer=embed\">#akparti<\/a> <a rel=\"noopener\" title=\"haydi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/haydi?refer=embed\">#haydi<\/a> <a rel=\"noopener\" title=\"cumhurba\u015fkan\u0131\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cumhurba%C5%9Fkan%C4%B1?refer=embed\">#cumhurba\u015fkan\u0131<\/a> <\/p>\n<p> <a rel=\"noopener\" target=\"_blank\" title=\"\u266c orijinal ses - Teyit\" href=\"https:\/\/www.tiktok.com\/music\/orijinal-ses-7236402373136026374?refer=embed\">\u266c orijinal ses &#8211; Teyit<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<p>Teyit\u2019te do\u011frulama uzman\u0131 olarak \u00e7al\u0131\u015fan \u00d6yk\u00fcm H\u00fcma Keskin, 2024 y\u0131l\u0131nda Poynter\u2019da yay\u0131mlanan <a href=\"https:\/\/www.poynter.org\/commentary\/2024\/yes-you-can-fact-check-on-tiktok\/\" target=\"_blank\" rel=\"noopener\"><em>Yes You Can Fact-Check on TikTok<\/em><\/a> ba\u015fl\u0131kl\u0131 yaz\u0131s\u0131nda bu yakla\u015f\u0131m\u0131 \u015f\u00f6yle anlat\u0131yordu:<\/p>\n<blockquote><p>\u201cDo\u011fru zamanda dans ettik, mizahi filtreler kulland\u0131k ve bazen kapsaml\u0131 analizlerimizi birka\u00e7 saniyelik pop\u00fcler videolara d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.\u201d<\/p><\/blockquote>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"44\" data-end=\"485\">Do\u011frulama i\u00e7erikleri, k\u0131sa videolara do\u011fal olarak uyum sa\u011flayan bir yap\u0131ya sahiptir: \u0130\u015fte iddia, i\u015fte bulgular\u0131m\u0131z, i\u015fte sonu\u00e7. Bu yap\u0131, alt\u0131 ay s\u00fcren bir yolsuzluk ara\u015ft\u0131rmas\u0131n\u0131 TikTok\u2019a uyarlamaktan \u00e7ok daha kolayd\u0131r. Teyit\u2019in platformdaki ba\u015far\u0131s\u0131 yaln\u0131zca format konusunda yarat\u0131c\u0131 olmas\u0131ndan kaynaklanm\u0131yor; ayn\u0131 zamanda do\u011frulama gazetecili\u011finin do\u011fas\u0131 ile TikTok\u2019un \u00f6d\u00fcllendirdi\u011fi i\u00e7erik t\u00fcrleri aras\u0131ndaki ger\u00e7ek uyumu da yans\u0131t\u0131yor.<\/p>\n<p data-start=\"490\" data-end=\"901\" data-is-last-node=\"\">Haber kanal\u0131 <a href=\"https:\/\/www.youtube.com\/@plus90\" target=\"_blank\" rel=\"noopener\">+90<\/a> gibi daha yeni medya giri\u015fimleri ise farkl\u0131 bir yakla\u015f\u0131m sunuyor. Bu kurulu\u015flar\u0131n i\u00e7erikleri, Instagram\u2019a uyarlanm\u0131\u015f geleneksel gazetecilikten ziyade, en ba\u015f\u0131ndan itibaren bu platform i\u00e7in tasarlanm\u0131\u015f gazetecilik \u00f6rnekleri gibi g\u00f6r\u00fcn\u00fcyor. Bu ikisi ayn\u0131 \u015fey de\u011fil ve medya ekosistemi d\u00f6n\u00fc\u015fmeye devam ettik\u00e7e aralar\u0131ndaki fark\u0131n daha da \u00f6nem kazanmas\u0131 muhtemel.<\/p>\n<h2>Farkl\u0131 Bask\u0131lar, Ortak Bir Sorun<\/h2>\n<p>Norve\u00e7 ve T\u00fcrkiye\u2019de haber merkezlerinin platforma \u00f6zg\u00fc hik\u00e2ye anlat\u0131m\u0131na yat\u0131r\u0131m yapma nedenleri ayn\u0131 de\u011fil.<\/p>\n<p>VG i\u00e7in mesele olduk\u00e7a a\u00e7\u0131k: Gen\u00e7 izleyiciler ara\u015ft\u0131rmac\u0131 gazetecili\u011fe art\u0131k kendili\u011finden ula\u015fm\u0131yor. Haber onlar\u0131n bulundu\u011fu yerde kar\u015f\u0131lar\u0131na \u00e7\u0131km\u0131yorsa, onlara ula\u015fam\u0131yor.<\/p>\n<p>T\u00fcrkiye\u2019de ise durum farkl\u0131.<a href=\"https:\/\/bianet.org\/haber\/report-highlights-survival-struggle-of-independent-media-in-turkey-amid-pressure-uncertainty-316099\" target=\"_blank\" rel=\"noopener\"> NewsLab Turkey<\/a>\u2019nin Ocak 2026 tarihli raporunda belirtildi\u011fi gibi, ba\u011f\u0131ms\u0131z gazetecilik giderek s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli kurmaktan \u00e7ok, siyasi ve ekonomik bask\u0131lar alt\u0131nda faaliyetlerini s\u00fcrd\u00fcrebilmenin yollar\u0131n\u0131 ar\u0131yor. Platform \u00e7e\u015fitlili\u011fi burada yaln\u0131zca g\u00f6r\u00fcn\u00fcr kalmak de\u011fil, eri\u015filebilir kalmak anlam\u0131na geliyor.<\/p>\n<p>Ancak her iki durumda da sonu\u00e7 ayn\u0131 noktaya \u00e7\u0131k\u0131yor: Gazetecilik art\u0131k farkl\u0131 ba\u011flamlarda kar\u015f\u0131la\u015fan farkl\u0131 kitleler i\u00e7in birden fazla bi\u00e7imde ve birden fazla giri\u015f noktas\u0131yla var olmak zorunda. Bir ara\u015ft\u0131rmay\u0131 TikTok kullan\u0131c\u0131lar\u0131na ya da Telegram abonelerine uygun hale getirmek ger\u00e7ek bir editoryal emek gerektiriyor. Bu yaln\u0131zca tasar\u0131m i\u015fi de\u011fil; editoryal muhakeme i\u015fi.<\/p>\n<p>Bug\u00fcn bir\u00e7ok haber merkezinin yan\u0131t\u0131n\u0131 arad\u0131\u011f\u0131 \u015fey \u015fu:<\/p>\n<p><strong>Haber i\u00e7eriklerini platformlara uyarlamak art\u0131k bir tercih mi, de\u011fil mi? As\u0131l mesele, bu d\u00f6n\u00fc\u015f\u00fcm s\u0131ras\u0131nda gazetecili\u011fin temel de\u011ferlerinin ne \u00f6l\u00e7\u00fcde korunabildi\u011fi.<\/strong><\/p>\n<hr \/>\n<p><a href=\"https:\/\/gijn.org\/wp-content\/uploads\/2026\/06\/Merve-Arisoy.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3089426 alignleft\" src=\"https:\/\/gijn.org\/wp-content\/uploads\/2026\/06\/Merve-Arisoy.jpeg\" alt=\"\" width=\"108\" height=\"108\" srcset=\"https:\/\/gijn.org\/wp-content\/uploads\/2026\/06\/Merve-Arisoy.jpeg 336w, https:\/\/gijn.org\/wp-content\/uploads\/2026\/06\/Merve-Arisoy-140x140.jpeg 140w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/a><strong><a href=\"https:\/\/www.linkedin.com\/in\/mervearisoy\/\" target=\"_blank\" rel=\"noopener\">Merve Ar\u0131soy<\/a>,<\/strong> Greenpeace Akdeniz ve Oxfam KEDV gibi sivil toplum kurulu\u015flar\u0131nda dijital ileti\u015fim alan\u0131nda \u00e7al\u0131\u015ft\u0131. Kariyeri boyunca karma\u015f\u0131k konular\u0131 daha geni\u015f kitlelerin anlayabilece\u011fi, eri\u015filebilir ve ilgi \u00e7ekici i\u00e7eriklere d\u00f6n\u00fc\u015ft\u00fcrmeye odakland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aylar s\u00fcren karma\u015f\u0131k bir ara\u015ft\u0131rmay\u0131, g\u00fcvenilirli\u011fini koruyarak h\u0131zl\u0131ca i\u00e7erik t\u00fcketen kitlelere nas\u0131l ula\u015ft\u0131rabilirsiniz? Bunun yolu, her sosyal medya platformunun kitlesine ve ileti\u015fim diline uygun i\u00e7erikler \u00fcretmekten ge\u00e7iyor.<\/p>\n","protected":false},"author":3031167,"featured_media":3089398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"TEC\\Tickets\\Commerce\\Module","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"republication-tracker-tool-hide-widget":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[23206],"tags":[28810,28808,28811,28812,19869,28809],"gijn_topic":[],"series":[],"gijn_language":[],"gijn_region":[],"class_list":["post-3089396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hikayeler","tag-nordic-ai-in-media-summit","tag-norvec","tag-sosyal-medya","tag-tiktok","tag-turkiye-tr","tag-uluslararasi-haber-medyasi-birligi"],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/posts\/3089396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/users\/3031167"}],"replies":[{"embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/comments?post=3089396"}],"version-history":[{"count":5,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/posts\/3089396\/revisions"}],"predecessor-version":[{"id":3089450,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/posts\/3089396\/revisions\/3089450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/media\/3089398"}],"wp:attachment":[{"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/media?parent=3089396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/categories?post=3089396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/tags?post=3089396"},{"taxonomy":"gijn_topic","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/gijn_topic?post=3089396"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/series?post=3089396"},{"taxonomy":"gijn_language","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/gijn_language?post=3089396"},{"taxonomy":"gijn_region","embeddable":true,"href":"https:\/\/gijn.org\/tr\/wp-json\/wp\/v2\/gijn_region?post=3089396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}