{"id":94408,"date":"2018-10-02T16:03:13","date_gmt":"2018-10-02T20:03:13","guid":{"rendered":"https:\/\/gijn.org\/?p=94408"},"modified":"2023-09-06T00:15:55","modified_gmt":"2023-09-06T04:15:55","slug":"rukovodstvo-po-fandrejzingu-dla-nekommerceskih-media","status":"publish","type":"post","link":"https:\/\/gijn.org\/ru\/istorii\/rukovodstvo-po-fandrejzingu-dla-nekommerceskih-media\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u0430\u043d\u0434\u0440\u0435\u0439\u0437\u0438\u043d\u0433\u0443 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u0435\u0434\u0438\u0430"},"content":{"rendered":"<p><strong><a href=\"https:\/\/gijn.org\/2018\/09\/10\/gijns-fundraising-primer-for-nonprofit-media-groups\/\">English<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/gijn.org\/wp-content\/uploads\/2018\/10\/\u0433\u043e\u043b_\u0440\u0443\u04413.png\"><\/a>\u0412\u043e\u043f\u0440\u043e\u0441\u044b \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 &#8212; \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0447\u0430\u0441\u0442\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c\u044b\u0445 GIJN. \u041f\u0440\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0421\u041c\u0418 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u044b \u0438\u0449\u0443\u0442 \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438 \u0440\u0435\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0432\u043e\u0438\u0445 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439.<\/p>\n<p>GIJN \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b \u0441\u043e\u0432\u0435\u0442\u0430 \u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430 \u043f\u043e \u0444\u0430\u043d\u0434\u0440\u0435\u0439\u0437\u0438\u043d\u0433\u0443 <a rel=\"noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/pub\/bridget-gallagher\/5\/47a\/654\">\u0411\u0440\u0438\u0434\u0436\u0438\u0442 \u0413\u0430\u043b\u043b\u0430\u0445\u0435\u0440<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u043b\u0430 \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u0441\u0435\u043a\u0440\u0435\u0442\u0430\u0440\u0438\u0430\u0442\u0443 GIJN \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u043b\u0430 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439. \u0412\u043e\u0442 \u0435\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u043e <strong><a href=\"https:\/\/gijn.org\/2018\/10\/02\/%D0%BF%D0%BE%D0%B8%D1%81%D0%BA%D0%B8-%D0%B8-%D0%B2%D0%B7%D1%80%D0%B0%D1%89%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D1%80%D1%83%D0%BA%D0%BE%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE-%D0%BF%D0%BE-%D1%81\/\">\u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/a>\u00a0<\/strong>\u043f\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044e \u0441\u0440\u0435\u0434\u0441\u0442\u0432.<\/p>\n<p><strong><em><a href=\"https:\/\/gijn.org\/wp-content\/uploads\/2014\/06\/bridget.jpg\"><\/a><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/GallaGroupNYC\">\u0411\u0440\u0438\u0434\u0436\u0438\u0442 \u0413\u0430\u043b\u043b\u0430\u0445\u0435\u0440<\/a><\/em><\/strong><em> &#8212; \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Gallagher Group \u0441\u043e \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u043e\u0439 \u0432 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a\u0435. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 20-\u043b\u0435\u0442\u043d\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443 \u0432 \u0444\u0430\u043d\u0434\u0440\u0435\u0439\u0437\u0438\u043d\u0433\u0435 \u0438 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 10-\u043b\u0435\u0442\u043d\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438 \u0438 \u0421\u041c\u0418, \u0411\u0440\u0438\u0434\u0436\u0438\u0442 \u0442\u0435\u0441\u043d\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u0434\u043e\u043d\u043e\u0440\u0441\u043a\u0438\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0438\u0445 \u043a\u0440\u0443\u043f\u043d\u044b\u043c \u043f\u043e\u0436\u0435\u0440\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. \u041e\u043d\u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u043c\u0438 \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u044f\u043c\u0438, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0438\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c\u0441\u044f \u0441 \u043f\u043b\u0430\u043d\u0430\u043c\u0438 \u0441\u0431\u043e\u0440\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432, \u0438\u0441\u043a\u0430\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u0435\u0439, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u043b\u043e\u0434\u043e\u0442\u0432\u043e\u0440\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u0434\u043e\u043d\u043e\u0440\u0430\u043c\u0438. \u041e\u0431\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u0441 \u043d\u0435\u0439 \u0432 <\/em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/GallaGroupNYC\"><em>Twitter<\/em><\/a><em>, <\/em><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bridget-gallagher-65447a5\"><em>LinkedIn<\/em><\/a><em> \u0438\u043b\u0438 \u043f\u043e <a href=\"mailto:bridget.t.gallagher@gmail.com\">\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u0421\u041c\u0418 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u044b \u0438\u0449\u0443\u0442 \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u0440\u0435\u0434\u0441\u0442\u0432. GIJN \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430 \u043f\u043e \u0444\u0430\u043d\u0434\u0440\u0435\u0439\u0437\u0438\u043d\u0433\u0443 \u0411\u0440\u0438\u0434\u0436\u0438\u0442 \u0413\u0430\u043b\u043b\u0430\u0445\u0435\u0440 \u0434\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0432\u0435\u0442\u043e\u0432.<\/p>\n","protected":false},"author":3031115,"featured_media":94416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"republication-tracker-tool-hide-widget":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[23179],"tags":[21967,21968,21772,21963,21966,21865,21866],"gijn_topic":[],"series":[],"gijn_language":[17786],"gijn_region":[],"class_list":{"0":"post-94408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-istorii","8":"tag---ru","9":"tag--ru","15":"gijn_language-ru-ru"},"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/posts\/94408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/users\/3031115"}],"replies":[{"embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/comments?post=94408"}],"version-history":[{"count":1,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/posts\/94408\/revisions"}],"predecessor-version":[{"id":1224541,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/posts\/94408\/revisions\/1224541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/media\/94416"}],"wp:attachment":[{"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/media?parent=94408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/categories?post=94408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/tags?post=94408"},{"taxonomy":"gijn_topic","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/gijn_topic?post=94408"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/series?post=94408"},{"taxonomy":"gijn_language","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/gijn_language?post=94408"},{"taxonomy":"gijn_region","embeddable":true,"href":"https:\/\/gijn.org\/ru\/wp-json\/wp\/v2\/gijn_region?post=94408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}