Google rolled out its new subscription tool today. It picked the California-based newspaper chain McClatchy as its first launch partner, using the opportunity to show its support of local news outlets. Subscribe with Google will let users subscribe to online publications in a two-click process, highlighting in search results content from the publications that people subscribe to. Users will be able to use their Google accounts to pay for and access their subscriptions and avoid the old process of having to sign in when they switch devices. McClatchy is implementing Subscribe with Google at all 30 of its local sites.
Posted on: April 24, 2018