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The “single most effective way” to increase subscriptions, according to Google What’s New in Publishing
What are the keys to an effective subscription offer page? American Press Institute
“Ladders of engagement” – strategies for gaining new subscribers What’s New in Publishing
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Here’s a simple way to figure out which of your readers are most likely to subscribe Nieman
What it takes to shift a news organization to reader revenue American Press Institute A brief guide to the technical and strategic challenges that arise when building a subscription program.
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Facebook claims subscription test results are ‘promising’ so far, though still small Digiday
The reader-revenue revolution is a reality
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Paths to Subscription: Why recent subscribers chose to pay for news
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Reporters, once set against paywalls, have warmed to them
Whoops, the paywall just reset: Here are some of the nasty bumps your paid-content setup can hit
The 3 types of news subscribers: Why they pay and how to convert them
How Independent Journalism Is Filling Gaps in the European Media Landscape
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