SEO Crash Course: How to Optimize Your News Website

Search engine optimization is particularly important when a publisher’s content solely exists online. Optimizing your stories for SEO for a digital-only news site is like placing the newspaper on the front row of the newsstand, face up. Emily Roseman has tips for your newsroom on how best to implement SEO optimization.

Document of the Day: Funding the News in the Wake of the Trump Bump

A comprehensive study released earlier this week delved into the nonprofit news sector following the flurry of funding into the troubled US news industry in what has become known as the Trump Bump. Co-published by the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School and Northeastern University’s School of Journalism, the study analyzed 32,422 journalism and media-related grants totaling $1.8 billion between 2010 and 2015. Here are some of the major findings.

Go Back to Basics: Put Your News in an Email

Email? Really? Yes, the newsletter is making a healthy comeback and this great opportunity to have a direct relationship with your audience should not be taken for granted. Here’s a roundup of tips on how to create and improve your newsletter.