Lessons on Solving the Media Membership Puzzle

Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.

Audience Development Essentials for Journalists

Likes in your social network, praises from friends or numbers of clicks aren’t enough to drive an audience development strategy. Here’s what every independent news media organization needs to know about creating expertise in audience development that will help you measure and maximize your reach.

RSF’s Press Freedom Index: Media Freedom Falling in Democracies

Reporters Without Borders this week released its 2017 World Press Freedom Index of 180 countries, and the news is not good. The report found media freedoms falling in democracies and that “nothing seems to be checking that fall.” Nearly two thirds (62.2%) of countries measured had deteriorated freedoms, while the number of countries where the media freedom situation was “good” or “fairly good” fell by 2.3%.

Ojo Público Experiments with Digital Narratives

For Ojo Público, the search for new narratives and formats to tell a story is constant. The Peruvian investigative outlet believes in experimenting and betting on new formats to reach new audiences. With this mindset and commitment to innovation, the team has produced stories in an interactive comic format, created an award-winning database and is looking to develop news games this year.

Can Philanthropy Save the Media?

The media, civil society, and democracy are under unprecedented duress around the world. Protecting the independent media and the public sphere presents an “epic challenge,” but there is great opportunity for philanthropy to step up and help. Bruce Sievers and Patrice Schneider detail five avenues worth pursuing in funding news media and argue that charitable donors should significantly increase their investment in the media.

Paul Myers: News Media Should Not Be Intimidated

The boom of internet technology and social media networks have allowed journalists to access information which had previously been out of reach. Apps, sites and devices let ordinary people in extraordinary circumstances become reporters. However, internet research expert Paul Myers cautions that investigative journalists need to be incredibly sensitive when running stories and never expose innocent people to attack and ridicule.