Revenue options for nonprofit newsrooms now include everything from story sales and membership to crowdfunding and even cryptocurrency tokens. But experts say fundraising – for better or worse – remains the foundational key to the survival and growth of nonprofits around the world, writes Rowan Philp for GIJN.
Charitable and nonprofit organizations have a lot to gain from adopting certain aspects of successful business models, and they should start with treating stakeholders as customers, argues Philip Piletic of CustomerThink.
Donors and prospective donors encounter not only difficult strategic choices, but also questions about how to measure the impact of their investments. These recent reports collected by GIJN delve into the social value of such philanthropy, assess programmatic options and provide measurement tools.
For non-profit media routinely engaged in fundraising, developing a stream of individual gift-giving is important. Here’s good advice on how to build and market a “gift ladder” — a series of donation levels that goes from quite to modest to major grants.
To secure the work of independent media, direct assistance from either individual contributions or funding agencies are important as a bloodstream to keep us alive. Here are five reasons why direct assistance is so important to the success of independent media.
One of the most common things you hear people say when you tell them what you do for a living is “Oh, I hate fundraising! I could NEVER do that for living!” Nice. Yes, there are all kinds of fun responses we can think of. But what it tells us over and over again is that fundraising is widely perceived as something dirty, ethically challenged, or at least uncomfortable. People think that talking to someone about their own money is akin to talking to them about sex, politics, or religion. It’s not.
