How Communities Enable Success in Watchdog News

At a time when many legacy publications and platforms are foundering financially, stakeholder-driven media are proving the business case for an advocacy-based, community audience paradigm. What drives it to work is if your organisation has a decent mission that matter to the target community and you deliver in a reliable and accessible manner. Mark Lee Hunter, Luk Van Wassenhove and Maria Besiou explore the success stories of SDMs and analyse the keys to their success.

Digital Strategy: Prioritize Community, Not Audience

The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.

Can Philanthropy Save the Media?

The media, civil society, and democracy are under unprecedented duress around the world. Protecting the independent media and the public sphere presents an “epic challenge,” but there is great opportunity for philanthropy to step up and help. Bruce Sievers and Patrice Schneider detail five avenues worth pursuing in funding news media and argue that charitable donors should significantly increase their investment in the media.

Poder360: Brazil’s “Politico” Digs into Politics and Power

When he was laid off from Folha de S. Paulo in 2014, political reporter and columnist Fernando Rodrigues did not stop his behind-the-scenes coverage of power in Brasilia. He continued to write for his blog, which he had kept for 14 years, and to participate in a radio show. Shortly thereafter, he launched his own company, an innovative startup that has been growing, making profits and hiring journalists.