October 18, 2011

Knight Foundation: How Nonprofit News Ventures Seek Sustainability

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In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest.

Instead, successful news organizations – even the nonprofit ones  – have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content.

The new study we just completed, “Getting Local,” offers a detailed look at some of the country’s leading online local nonprofit news ventures, providing data on how they are generating revenue, engaging users and cultivating d
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